My Mom-Entrepreneur Dynasty; How I Came Up With the Idea for My Mom at Home Business
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The Woman behind the Idea
I am a Certified Management Accountant, a mother of two and the owner behind an online clothing store for kids. I started my company in 2008 after returning to work and failing to find the same personal satisfaction that I had experienced before I had my children. The idea to become a mom entrepreneur was one of personal growth and the desire to be more active in the lives of my kids. This has definitely become one of the biggest and most fulfilling roles I have had in my life. I think I am managing to find the balance and the best of both worlds; at the end of the day a happier mom is a better mom.
The Idea and Where it Came From…
Life with multiple kids at home is very busy, and when I was on maternity leave often my only relaxation time was 5 quick minutes reconnecting with everybody on the internet. The internet became my lifeline to the outside world to find the things I was looking for; it was my research tool that allowed me to better plan my day. Why did I need this research? Have you actually tried to look for something while shopping with two kids? It is stressful, it is not fun and the only way to survive and to get exactly what you are looking for is to know exactly where it is located before you step foot in the store.
Gone were the days when I could leisurely browse the store shelves and racks in a leisurely manner. I was only born with two eyes and two arms and both of them are required to keep track of my kids when I am in a store. Normally they are excellent kids, but kids being kids they are known for being a bit unpredictable and their ability to actually follow instructions might disappear when they become focused on something new to explore.
So…because of the stress factor and because I had kids that never napped at the same time, it was increasingly difficult to get out of the house some days and I found myself buying more things online. While online I could find lots of interesting and neat baby products but I had difficulty finding something I needed; new and affordable kids clothing. I came across lots of baby boutiques but the prices were too expensive for a mom on a maternity leave budget. I also found a lot of international stores (some of them the larger well known brand names) but by the time I factored in the exchange rate or the customs duty tax the clothing once again became too expensive.
At Last…the Idea
Growing Growing Gone emerged as my mom-entrepreneur dream after I mixed all the motivation and ideas together. The store is brought to you by a mom who understands and targets parents who are looking for affordable childrens clothing for the baby, kid or teen on their shopping list.
As parents we need life to be has hassle free as possible and online shopping is one of those solutions. You can shop at your own pace; there is no embarrassment if your kids throw a temper tantrum, there is no worry that the clothing racks will become the perfect hide and go seek spot; from your own home you can relax and cross one more thing off the to do list.
I hope to leave my kids with a dynasty; it is not a dream of ruling the online world, it is simply the wish that they look at the example I am setting and follow their dreams to make a better and happier life for themselves when they grow up. I wish to show them that dreams do not come easy, but if they are the right choice for us then they are worth it.
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