Using Videos For a Better Conversion Rate
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Online video publishing has indeed taken the Internet by storm in recent years, using these videos for internet marketing in order to promote your product isn’t a new idea but most people have not heard about this yet, which is too bad because this is the next big thing in internet marketing.
Internet is full of information and the average attention span of a web user today is measured in seconds. When people use the search engines to find something, they will find thousands, even millions of search results; if they click on your link and go to your website, they may only spend a few seconds and little efforts to scan through what you are selling or proposing and decide whether your content, style, look and approach are a good fit for what they were actually looking for.
This is your only chance to get the attention of your potential customer, and if you can delivery clear and targeted message by offering a short video that explains your product and how it can help your customer you stand a chance of to get there attention and they may be persuaded to read through your site.
You may be asking yourself, if I put up a video on my site about my product or even have a lot of different videos on your web pages that your sales will jump overnight? Unfortunately it is not that easy, if this is your plan you must understand that this is not going to give you much of a different conversion rate.
If you want to use video to market your products you need to know that there are a few rules to follow if you want to succeed in using video for your marketing efforts.:
1. People Need To See Your Video
If you decide to use video as a marketing tool, it must be able to see by as many web users as possible. With that in mind, you don’t want to just place the video on your website. You must be sure to distribute your videos to all the video sharing sites you can find this way not only is the video on your site but is now on other sites that allow people to share your video with others and they can even add your content filled video to there own websites.
2. Make The Video File Small
Most people will only wait about 7 second for a website to load before clicking away to another site. Web pages that take longer than 7 seconds to load, their visitors normally are on the verge of clicking away and visit other website. Keeping this in mind, keep your video file size below 1 megabyte, and check to make sure your video loads and plays quickly, this will help keep your visitors interested.
AVI is the most common video format, the file size can easily exist 10 megabytes for a short 2-3 minutes video; hence if you share your video in this format, you most probably will get a lot of visitors clicking away from your site because of long loading time of your video file. Hence, you must get a video format conversion tool to convert your video to a more internet friendly format such as SWF format.
3. Tell Your Visitors It’s A Video
While many people will already know that the black box on your site is a video box, many people are not as savvy and have no idea what it is, which also means they won’t play it. The best way to let people know it is a video is to simply tell them. Place a text box above the video and ask people to watch your short video below to get more information on your product.
Tell your visitors that this is just a 2 or 3 minute video. Your potential customers don’t want to watch you for 30 minutes, telling them how and why you started this business; Stay on track and keep your video as short as possible while keeping it full of pertinent information.
Using video for your internet marketing efforts can greatly increase your sales and conversions, but only if you set everything up correctly. Adding video to your site will give you a step up above your competition.
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